Analytics

What every number on your dashboard means, and what to do about it.

Wiqly tracks four core events per widget — loads, opens, video completions, and lead captures — plus per-question click counts. From these we derive every metric on your dashboard.

The KPIs

Loads. Total times the widget script loaded on a page where you embedded it. This is roughly equivalent to your page views — not every visitor actually engaged.

Opens. Times a visitor clicked the floating bubble to open the widget. This is real intent.

Open rate. opens / loads. Healthy widgets see 15–25%. Below 5% means visitors aren't noticing the widget — usually a position or sizing issue.

Completions. Times a visitor watched a video all the way to the end. We don't count partial watches.

Completion rate. completions / opens. Healthy is 40–60%. Below 25% usually means scripts are too long.

Leads. Successful form submissions on email-capture CTAs.

Lead rate. leads / completions. Varies wildly by industry — a B2B widget on a £10k product can see 5%; a B2C low-ticket widget rarely tops 1%.

What to look at first

When a widget's been live for two weeks:

Is open rate above 10%? If not, the bubble isn't being noticed. Try a different page or check that nothing's covering it on mobile.
Is completion rate above 30%? If not, your scripts are too long. Tighten them and regenerate.
Which questions get the most clicks? That's a signal about your sales page. See Top questions.
Is the lead rate trending up or down? Single-period numbers are noise; trend over weeks tells you whether changes are working.

Subsections

The top-questions report — what visitor clicks reveal about your funnel
The 2% kill criterion — when to consider pulling a widget

Time ranges

You can filter analytics by 7, 30, 90 days, or all-time. Two-week windows are usually most useful — long enough to smooth out noise, short enough to detect real change.

Privacy

We don't use cookies. We don't store IPs. Session IDs are anonymous and never linked across sites. You don't need a consent banner just for Wiqly.

We track the hostname of the page the widget loads on (so you can see which sites use which widget) but no path, query string, or referrer data beyond that.

For the full event schema if you're integrating analytics elsewhere, see Analytics events.