Building widgets
Spokesperson, backdrop, scripts, CTAs, and bulk import — everything that shapes how your widget feels.
This section covers every decision inside the widget builder.
In this section
- Choosing a spokesperson — accents, tone, and consistency
- Choosing a backdrop — solid colour, image, or video
- Writing scripts that sound natural — the tips that turn robotic into human
- Adding CTAs — link, email form, tap-to-call, and multi-link
- Bulk import from JSON — paste a JSON block to populate questions at once
- Editing and regenerating — changing scripts after a widget is live
If you're new, start with Writing scripts — it's where most of the quality comes from.