This article focuses on the importance of building a memorable online presence, while also discussing the steps to achieve it.
In the 21st century, your online presence is your business card.
In fact, 81% of consumers google a product before making a purchase.
With such a competitive and varied market, it’s not only your products or services that need to be better than your competitors, it’s also the overall experience that you offer.
So, it’s no longer just about acquiring a product or service; when consumers buy your products, they associate themselves with your brand. Therefore, you should equally focus on your brand’s image and online presence.
However, in this ever-changing online environment, building a memorable online presence can resemble the myth of Sisyphus.
Tired of endlessly tweaking your online presence for nothing? Exhausted by the trends that come and go? Excited to build connections with your audience but feeling disoriented?
It doesn’t have to be this hard. Trends may be changing, but these steps remain a crucial part of an efficient online strategy. Once you have a strong base, the changes and necessary tweaks won’t seem so laborious anymore.
It doesn’t have to be this hard. Trends may be changing, but these steps remain a crucial part of an efficient online strategy. Once you have a strong base, the changes and necessary tweaks won’t seem so laborious anymore.
Keep reading to find out how to create an effective online strategy and a memorable online presence.
The importance of a notable online presence
While setting up your online platforms is the first step, it certainly isn’t the only one.
For example, designing an efficient, mobile-friendly website is part of a successful online strategy. Also, did you know that 75% of consumers judge a company’s credibility based on its website’s design?
So, one step can influence a company’s entire digital marketing strategy.
Moreover, it’s worth investing in your online presence as it has so many other benefits besides raising brand awareness.
Still not convinced?
Here are the benefits of building a strong, memorable online presence:
More visibility:
An attractive yet insightful online presence will draw new customers. For example, 51% of consumers have discovered a new company or product when searching on their smartphone.
Credibility & authority:
Having a consistent and informative online presence will help you gain credibility in your niche.
24/7 marketing:
Going that extra mile will be worth it as your online presence is your business’s card. Having a valuable and notable online presence is a way to ensure that you are “handing business cards” all day long.
More conversions:
Considering that 63% of shopping journeys start online, making a good first impression on leads is crucial for converting them into customers.
Better understanding of target audience:
Analysing website and social media analytics is the closest we have come to reading customers’ minds. So, it allows businesses to find out the needs and desires of their customers.
How to develop a remarkable online presence
1. Build a compelling website
When was the last time you googled a business? Probably recently,
When was the last time you didn’t find a business online? I bet you can’t remember.
We live in a world that is dominated by the access we have to information, so having a website for your business has become a necessity rather than an option.
A mobile-friendly, interactive website will not only inform your visitors about your products and services but will also evoke engagement and conversions.
A website is a company’s portfolio, and by making information easily accessible or including client testimonials, you are increasing your brand’s credibility while also building trust.
If you want your website to impress, not just to inform, you should consider the data gathered through analytics and tweak your website accordingly.
At the heart of every business is human interest, so a customer-centric website is a way to go if you want to generate positive experiences and build loyalty.
After all, a strong brand should make a strong first impression through its website.
2. Set up a social media strategy
Social media will make it easier for you to reach and engage with your target audience. In fact, 54% of social browsers research products on social media before making a purchase.
However, quality over quantity. It’s better to have a strong social media presence only on the platforms that your target audience is using, rather than a weak one on all social media platforms.
Besides, reach is not the only advantage that social media platforms bring.
These platforms humanise your brand as you can showcase your brand values more naturally, and engage more easily with customers through stories or comment sections.
3. Invest in SEO
Investing in search engine optimisation is key if you want to gain visibility, as more than 70% of search engine users usually click on the first five suggestions on search engine results pages.
For an effective SEO strategy, you should master both on-site and off-site SEO.
On-site SEO:
You optimise your content, titles, images, and structure. You are basically tweaking your content to ensure that it’s search engine-friendly and that it matches your target keywords.
Off-site SEO:
As the name implies, off-site SEO takes place on external websites. For example, a primary part of off-site SEO is link building or gaining backlinks, which consists of having relevant, reputable sites link back to your website. You can also develop relationships with others from your industry, so you can be featured on their blogs.
4. Switch up your content
Recording a video or a podcast or even switching up your written content is definitely more challenging than just posting promotional content. But, it’s also worth it.
According to studies, viewers retain 95% of messages when watching a video and only 10% when reading the same information.
Besides, adding video and audio content will make you appeal to a wider audience. In fact, 72% of consumers prefer videos to learn about products or services.
Similarly, educational content not only creates value for customers, but it also helps you gain authority in your area of expertise.
5. Do more with automated tools
You can minimize repetitive, monotonous tasks with automation and use the time saved to focus on what truly matters — your clients.
For example, you can schedule your content and social media posts to maintain consistency and publish engaging and insightful content regularly.
Similarly, email marketing automation allows you to send the right messages, to the right people, at the right time as it’s possible to target contacts based on past behavior.
In fact, due to the personalization that is facilitated by email marketing, email open rates increase by 82%.
Ready to take your online presence to the next level?
Your online presence is your portfolio, so investing in it should be a priority.
Especially in today’s ever-changing digital world, neglecting your online presence is no longer an option.
After all, it will not only lead to increased sales but will also boost your brand’s credibility and increase customer retention rates.
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