Turn your website visitors into paying customers. How? 

You’ve probably heard that “the money is on the list.” This is true when it comes to online business. You must determine how to convert visitors into customers to make more money. This blog post will discuss 17 tricks to help you do that!

1. Understand your target audience and their needs.

2. Optimise the landing page for conversions

3. Offer a great product or service

4. Create a user-friendly website

5. Use persuasive language on your website

6. Use images and videos to sell your product or service

7. Add social proof to your website

8. Offer free resources or demos on your website

9. Provide excellent customer service

10. Price your products and services fairly

11. Providing a great giveaway of free stuff

12. Loyalty & referral programs still work

13. Provide a call to action on your website

14. Your website is not attracting the right traffic

15. Top your engagement game with live chat

16. Encourage Leaving Visitors to Stay with Exit-Intent Popups

17. Look beyond your homepage

The truth about why your website conversion is low probably comes from one of the abovementioned factors.

Before getting into the topic, it’s essential to understand what is CRO or Conversion rate optimisation is and what a reasonable conversion rate.

What is conversion rate optimization?

Conversion rate optimisation (CRO) is the process of using data and analytics to improve the effectiveness of your website in turning visitors into customers. This can involve changing your site’s specific elements, such as the design, layout, content, or marketing messages, to increase conversions and boost revenue. You can use several techniques and strategies to optimise conversions, including user testing and surveys, A/B testing different site versions, and tracking customer behaviour metrics like click-through rates, conversion rates, and abandonment.

What per cent of website visitors make a purchase?

Website conversions vary significantly depending on the industry and business model. eCommerce website conversion rates are typically lower, with an average conversion rate between 2.85% and 1.3%.

There is no definitive answer to this question, as the conversion rate for any website will depend on many factors, such as the type and quality of traffic you are getting, your type of business or product, and how well-optimised your site is for conversions. However, a general guideline is that anything between 1-5% could be considered good, depending on your business and industry.

CRO formula to convert website visitors into paying customers

Calculating the conversion rate is simple: you divide the number of conversions by the total number of website visitors. For example, if your website receives 1000 visitors per day and generates 100 sales that day, your conversion rate would be 10%. This means that, in general, 10% of your website visitors will typically convert into customers or other desired actions.

With these tips in mind, you can start to put strategies in place to convert more of your website visitors into customers for your online business. Whether you are focusing on improving the design and layout of your site, using persuasive language and marketing messages, or offering free resources or demos to engage users, there are many ways to optimise for conversions and boost sales.

Why do you have poor conversions despite good website traffic?

Many businesses struggle to convert visitors into customers despite driving high-quality website traffic. There could be several reasons for this, such as:

1. Poorly designed website – if your website is not user-friendly or doesn’t look professional, it can make the website visitor click away quickly. Customer journey mapping is one way to ensure your website has the best design and user experience.

2. Unclear value proposition – if you don’t showcase what makes your product or service unique, visitors won’t know why they should buy from you over the competition.

3. Slow loading times – if your site takes too long, people will leave and go elsewhere. Convert visitors into customers faster by optimising your site to load quickly.

4. Mobile users – if your landing page or website is not optimised for mobile devices, you’ll likely lose out on customers who use their phones and tablets to shop online

5. Incorrect targeting – If you attract the wrong type of audience who aren’t interested in your product, it can result in low conversion rates.

6. Low-quality content – Poorly written or unengaging content won’t engage customers and keep them on the page long enough to convert.

Time to Start Converting Website Visitors!

If you want to make more money, it’s time to start figuring out how to convert more of your website visitors into paying customers. Start by understanding your customer journey and what is stopping them from converting. Then, create strategies to improve the user experience, increase engagement, and optimise conversions. With the right tactics, you can start making more money from your website and finally reach your business goals.

17 tips for converting your website visitors into paying customers

Converting website visitors into customers is the ultimate goal for any online business. However, this is not always an easy feat to accomplish. Fortunately, several tips can help you increase your website’s conversion rate. From improving your website’s loading speed to providing social proof, these tips can help you turn more visitors into paying customers.

1. Understand your target audience and their needs:

This is perhaps the most critical factor in converting website visitors. You need to fully understand your ideal customer, their pain points, and what solutions they are looking for. Once you know this information, you can design your website and create content that speaks directly to your target audience’s needs and desires.

2. Optimise the landing page for conversions

The landing pages are the first web page visitors see when they visit your site, and it’s where you need to make a good impression. Ensure the landing pages are visually attractive, clearly communicate your offering, and have an enticing call to improve user engagement. Convert website visitors into customers quickly by optimising your landing pages. Try different landing pages, headlines and images to find the most effective combination.

3. Offer a great product or service:

To convert website visitors into prospective customers, you must offer a top-quality product in your online store or service that meets your customers’ needs. Whether you’re selling physical products, digital downloads, online courses, coaching services, or something else, make sure your offerings are high quality and well-designed to stand out..

4. Create a user-friendly website:

To convert website visitors, the visitors’ experience is significant. This means ensuring that your site is well-optimised for mobile devices. It includes straightforward navigation directing them to the right page, helpful search features, and engaging content that keeps users interested in your offer. What visitors feel when visiting your site will significantly affect whether they decide to purchase or not.

5. Use persuasive language on your website:

To convince potential customers to buy from your website, you must use compelling copy on your website that speaks directly to their needs and desires. This might include using emotional appeals such as fear or urgency, highlighting key benefits of your products or services, or offering special discounts or deals for visitors who purchase from you.

6. Use images and videos to sell your product or service:

In addition to using persuasive language on your website, you can use visual elements such as images, infographics, and videos to help sell your products or services. By making your offerings look enticing and exciting, you can draw more visitors into exploring what you offer in greater detail.

7. Add social proof to your website:

Another way to convert more website visitors into buyers is by adding social media links to provide social evidence or credible endorsements that shows how many people are already using and enjoying your products or services. This might include testimonials from happy customers, reviews from favoured websites or influencers in your industry, or statistics about the benefits of using your offering.

8. Offer free resources or demos on your website:

To convince your website visitor to purchase from you, one strategy that can be effective is to offer them access to free resources or demos of your products or services. This might include offering a free ebook, video course, webinar, or other valuable materials in exchange for their contact information so that you can market to them more easily in the future.

9. Provide excellent customer service:

You must always provide excellent customer satisfaction to convert more website visitors. This means promptly responding to customer questions and concerns via email or phone, providing helpful support articles on your website as needed, and doing whatever it takes to keep customers satisfied with your offerings.

10. Price your products and services fairly

Make sure that you price your products and services fairly. If your prices are too high, customers may be turned off; if they’re too low, they may question your product quality. Take the time to research the competition and find a fair market value for your offerings to encourage visitors to purchase from you.

11. Providing a great giveaway of free stuff

To convert more website visitors into customers, consider offering a great giveaway or freebie for those who sign up for your mailing list or purchase from you. This could be anything from an ebook to a unique discount code, and it’s a great way to incentivise people to take action while also building relationships with potential customers.

12. Loyalty & referral programs still work

Another great way to convert website visitors into customers is by providing loyalty and referral programs. A loyalty program rewards existing customers, while a referral program encourages visitors to spread the word about your business to new customers.

13. Provide a call to action on your website:

While some visitors might be ready to buy from you immediately, others might need more convincing. By including clear calls to act on your website, such as “Purchase now” or “Sign up for our newsletter,” you can encourage more visitors to take the following steps toward becoming customers.

Learn how to optimise your CTA button for more clicks by reading the article “The Science Behind CTAs: How to Optimise Your Button for More Clicks” on WIqly.

14. Your website is attracting the wrong traffic

If adult skin care products were marketed as baby skin care, sales might not be significant, perhaps even less than the cost of an appetiser. Your website’s conversion rate may suffer if it attracts the wrong audience. To resolve this issue, you should persist with your current strategy, and I’ll address it in the upcoming days.

15. Top your engagement game with live chat

Customers are more likely to trust a business if they receive quick and reliable responses. Live chat is a fantastic tool to enhance customer engagement, as it allows customers to ask questions in real-time and get answers immediately. Installing chat tools on your website can help you increase the conversion rate of your visitors.

16. Encourage leaving visitors to stay with exit-intent popups

If you’re worried about losing visitors before they convert, consider using an exit-intent popup to capture the attention of those leaving your website. An exit-intent popup is a message that appears as someone attempts to close the window or navigate away from your website. This can offer discounts or special deals and collect email addresses.

17. Look beyond your homepage

Your website’s homepage is essential but shouldn’t be the only focus. Consider creating separate landing pages for specific campaigns or products, as this allows you to tailor the content and visuals to the customer’s needs. This can help increase conversion rates by better-targeting people interested in what you offer.

The power of CRO: Identifying and fixing your conversion roadblocks

The objective of a business is not solely to drive traffic but also to generate more leads. One of the most critical metrics determining a company’s success is its conversion rate. However, even if your website generates a lot of traffic, converting visitors into customers is not enough. This is where Conversion Rate Optimization (CRO) comes in.

CRO is identifying the roadblocks that prevent your visitors from converting into customers and taking action to remove those obstacles. The power of CRO lies in its ability to help you understand your customers better, optimise your website’s user experience, and generate more sales.

The first step in improving your conversion rate is identifying the roadblocks preventing visitors from converting. This can be done through various methods, including heatmap, session replay, real-time analytics, goals, A/B testing and others. By analysing user behaviour, you can identify areas of your site where users are dropping off or getting stuck and then make changes to improve their experience.

Once you have identified the roadblocks, the next step is to fix them. This can involve changing your website’s design, layout, content, or functionality. For example, if users are abandoning your site during the checkout process, you may need to simplify the checkout process or offer more payment options.

It’s important to remember that CRO is an ongoing conversion process. Conversion tracking must be monitored and tweaked regularly to ensure it works as intended. Your website and user behaviour will constantly evolve and ensure you provide the best possible user experience and boost conversions.

To improve your website’s conversion rate without breaking the bank, check out our previous post on 13 low-cost CRO strategies to boost your website conversions. And if you want to dive deeper into developing a comprehensive conversion strategy for your business, don’t miss our quick guide to developing a conversion strategy.

Conclusion

If you are looking for effective lead generation from your website, there are several strategies that you can implement. Start by understanding who your ideal customer is, their needs and desires, and what solutions they seek.

Focus on offering a top-quality product or service that meets those needs, creating a user-friendly website with straightforward navigation and engaging content, using persuasive language on your site to speak directly to potential customer’s pain points and desires, using visual cues such as images and videos to market your products or services, adding social proof to show how many people are already using your offerings successfully, and providing excellent customer support at all times so that customers feel valued and satisfied. With these steps, you can dramatically increase your chances of turning more website visitors into customers and increase sales.

Improving conversions is your top priority; then, you must start with CRO; consider Wiqly. In that case, we are the leading Conversion Rate Optimization agency in Sydney and specialise in helping businesses to convert many visitors into customers. If you want to take your business to the next level, we encourage you to book a free strategy session with our team of experts. During this consultation, we’ll discuss your business goals and develop a plan of action to help you achieve them.