13 low-cost CRO strategies that will boost your website conversions

In this blog post, we will discuss the 13 best low-cost CRO strategies that you can use to get ahead of the competition. We’ll also provide tips for implementing each strategy correctly so that you can see results quickly!

If you’re not conversion rate optimization, you’re leaving money on the table. Literally. CRO is all about turning your website’s visitors into paying customers, and even a small improvement can make a big difference in your bottom line. Not to mention, it’s one of the most cost-effective marketing strategies out there – every dollar you invest into CRO can generate several times that in return. And yet, so many businesses still don’t bother with it. If you’re not sure why conversion rate optimization is important for your website, here are three good reasons:

Conversion rate optimization is also one of the most cost-effective marketing strategies out there. Whereas other marketing channels require a continual investment just to maintain results, CRO delivers long-term benefits with a one-time investment. Once you’ve optimized your website, you’ll continue to reap the rewards for years to come.

13 of the best Conversion Rate Optimization strategies

As any good marketer knows, conversion rate optimization is essential for driving sales and generating leads. However, with so many different strategies to choose from, it can be difficult to know where to start. To help you out, here are 13 of the best conversion rate optimization strategies:

1. Use compelling visuals: Humans are visual creatures, so it’s no surprise that visuals are a powerful tool for conversion rate optimization. Use images and videos to highlight your products or services, and make sure they’re high-quality and relevant to your target audience.

2. Make your headlines irresistible: Your headline is often the first thing people will see on your website or landing page, so it’s important to make it count. Write headlines that are clear, concise, and attention-grabbing, and make sure they accurately reflect the content of your page.

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3. Use persuasive copy: Once you’ve grabbed people’s attention with a great headline, it’s time to start selling them your product or service with persuasive copy. focus on the benefits of your offer, and use customer testimonials and social proof to add credibility.

4. Offer a great deal: Everyone loves a good deal, so offering a discount or promotion can be a great way to increase conversion rates. Just make sure that your offer is relevant to your target audience and that the discount is significant enough to entice people to act.

5. Create a sense of urgency: Creating a sense of urgency can be a great way to encourage people to convert. Whether it’s an offer that expires soon or limited stock available, adding a time limit to your offer can motivate people to act now rather than later.

6. Streamline your forms: One of the biggest Conversion Rate Optimizers is to streamline your forms. The shorter and simpler your form, the more likely people are to fill it out. So, only ask for the information you absolutely need and make sure the form is easy to use on mobile devices.

7. Use pop-ups strategically: Pop-ups can be a great way to capture people’s attention and get them to convert. However, they can also be annoying if used excessively or without relevance. Use pop-ups sparingly and make sure they’re targeted to your audience for maximum effect.

8. Implement live chat: Live chat is a great way to provide instant assistance to potential customers who are on your website. By offering help and answers in real-time, you can increase conversion rates and reduce shopping cart abandonment.

9. A/B test your pages and elements: Conversion rate optimization is all about testing different elements of your website to see what works best. Use A/B testing to test different versions of your pages and see which one converts better.

10. Use heatmaps and analytics tools to track visitor behaviour: Heatmaps and analytics tools can be extremely helpful for Conversion Rate Optimization. By tracking how people interact with your website, you can identify areas for improvement and make changes accordingly.

11. Conduct surveys and interviews with customers/prospects: Conversion rate optimization is not just about data and numbers, it’s also about understanding your customers. Conduct surveys and interviews with your target audience to learn more about their needs and wants.

12. Keep testing, tweaking, and improving!: Conversion rate optimization is an ongoing process, so don’t expect to get it perfect the first time. Keep testing different elements of your website and making changes based on your findings.

13. Work with a Conversion Rate Optimization Agency: If you’re serious about Conversion Rate Optimization, then working with a specialized agency can be a great option. Conversion Rate Optimization agencies have the experience and expertise to help you get the most out of your website.

There you have it! These are 13 Conversion Rate Optimisation strategies that will help you get ahead of the competition in 2022. Implement these Conversion Rate Optimization strategies on your website today and start seeing results!

Bonus Tip: Since you know all the top backtested conversion rate optimization strategies, let’s find out how you can set up your website for skyrocketing your business to success! Make sure to check out A step-by-step guide to understanding and setting up CRO and transforming your website into the ultimate conversion machine!