Are you happy with your website? If not, you’re not alone. Many business owners find that their website is in serious need of a redesign after a few years. Studies show that the average lifespan of a website is just 3-5 years. If your website is over five years old, it’s probably time for a revamp. Here are seven warning signs that your website needs to be redesigned:
81% of businesses that redesigned their website saw an increase in leads
1. Your website is outdated or doesn’t look professional anymore
If your website looks outdated or sloppy, it’s a clear sign that your revamp is long overdue. A professional, modern-looking website is more attractive to potential customers and visitors and can also help improve your SEO ranking.
2. You’re not getting any traffic or leads from your website
If you aren’t getting any traffic or conversions from your current website, there’s a good chance it isn’t optimized for search engines or users. A redesign can help you improve these metrics by using the latest SEO techniques and creating an easy-to-use interface that encourages visitors to stick around and engage with your content.
3. Your website is difficult to navigate or use
Another warning sign that your website may need to be redesigned is if it is difficult to use or navigate. This can cause visitors to get frustrated and leave your website without taking action, severely impacting your conversion rates and bottom line. A redesign can help you improve the usability of your website by streamlining navigation, simplifying forms and checkout processes, and incorporating other user-friendly elements.
4. Your website is not responsive or mobile-friendly
If your website, built more than a few years ago, isn’t responsive or mobile-friendly, then you are missing out on a huge potential audience. Studies show that most internet users now access websites exclusively from their smartphones or other mobile devices. A redesign can help make your website responsive and compatible with all devices, allowing you to reach more customers and increase sales.
5. Your website doesn’t have any original content, or it’s poorly written
A major red flag that your website needs to be redesigned is if it has no original content or if the content is poorly written. Original, high-quality content is essential for attracting visitors and encouraging engagement with your brand. Additionally, well-written content can improve your SEO ranking, which will also help drive more traffic and leads to your website.
6. You’re not using SEO techniques to improve your search engine ranking
SEO techniques are crucial for improving your search engine ranking, which can help boost your website’s visibility. If you aren’t currently using any SEO techniques or they aren’t working as well as they should, it may be time to redesign your website so that it can take full advantage of these strategies.
7. You’re spending too much time and money maintaining your website
Lastly, it may be worth considering a redesign if you spend a lot of time and money on maintaining your current website. A redesigned website will typically require less maintenance and have lower long-term costs, saving you both time and money in the long run.
How Often Should You Redesign Your Website?
It’s recommended that you redesign your website approximately once every 3 to 5 years. However, the actual lifespan of a website can vary greatly depending on various factors, such as your industry and competition. Additionally, if your website is not performing well or generating any leads or conversions, it may be time for a redesign, even if it has only been a year or two since your last one.
As you can see, there are many signs that it may be time for a website revamp. By keeping an eye out for these warning signs and considering redesigning your website as soon as possible, you can ensure that your site is optimized and performing at its best at all times.
Questions to ask before redesigning your website:
1. What are your goals for the redesign? Are you looking to increase traffic, improve user experience, boost conversions, or achieve other specific business objectives?
2. How does your current website perform regarding SEO and user experience? Are there any issues with functionality or content that will need to be addressed as part of the redesign?
3. What is your budget for the website redesign project? Are there any particular features or functionalities you want to prioritize, and how can these be incorporated within your budget constraints?
4. Who will oversee the redesign process, and what are their specific roles and responsibilities? Will you need to hire additional staff or consultants to assist with the project, and if so, how will this impact your budget and timeline?
5. How does your website currently compare to those of your competitors? Are there any particular elements or design trends popular in your industry, and how can you incorporate these into your new site to stay competitive?
6. How will you measure the success of your redesigned website, both in terms of its performance and user engagement metrics? Are there any key indicators you should be tracking on an ongoing basis, and how can these be incorporated into your overall marketing strategy?
7. How to optimize your website for lead generation? Some essential tips include optimizing your website for search engines, using targeted content to drive traffic and engagement, incorporating interactive elements such as calculators or polls, and working with influencers and industry experts to build your brand.
How to Plan a Successful Website Redesign?
Determine your goals and objectives:
The first step in planning a website redesign is to define your goals and objectives clearly. This will help guide all of the other decisions that you make throughout the process, such as choosing a new design or layout, optimizing for SEO, and incorporating user-friendly features. Some common goals that many businesses have when redesigning their websites include improving sales, increasing leads and conversions, reaching a new audience, or improving SEO.
Conduct an audit of your current website:
Once you have a clear understanding of your goals for the redesign, the next step is to conduct an audit of your current website. This will help you identify areas where improvements can be made, such as poor design or functionality, slow loading times, low conversion rates, inadequate SEO, etc.
Choose a new design and layout for your website:
There are many different designs and layouts to choose from when redesigning. Some popular options include using a responsive or mobile-friendly design, incorporating more interactive elements, or incorporating a more minimalist style. You should also consider the type of content that you will be publishing on your website and what features will best support this content (such as video, live chat, social media integration, etc.).
Optimize your website for SEO:
Once you have selected a new design and layout for your website, the next step is to optimize it for SEO. This involves incorporating keywords and other SEO best practices into your website’s content and code, as well as building backlinks from other websites.
Test, analyze, and iterate:
Once your redesigned website has gone live, it is essential to test, analyze, and iterate on it regularly. This involves tracking key performance indicators such as website traffic, leads and conversions, bounce rates, time on site, etc., based on the goals you defined at the beginning of the process. Based on this data, you can make any necessary tweaks or improvements to your website to ensure that it performs as well as possible.
Checklist for your website revamping project:
- Create a detailed project roadmap and timeline to manage your redesign project effectively
- Plan for user testing and feedback
- Do your keyword research and incorporate these keywords into your website
- Create a 301 redirect strategy
- Optimize for SEO, including building quality backlinks
- Take inventory of your high-performing content
- Protect your search-engine-optimized pages
- Set performance metrics to track the success of your redesign post-launch.
- Plan for ongoing maintenance and updates as needed
By following these steps, you can ensure that your website redesign will be successful in meeting all of your business objectives. Redesigning the website process requires careful planning, coordination, and execution. Still, with adequate preparation and attention to detail, you can achieve your goals and deliver a site that your customers and clients will love.
Bonus Tip: How CRO can help you decide if your website needs a redesign
If you aren’t getting the results you want from your current website, it may be worth considering a revamp. However, before making this decision, consider using CRO techniques to improve your site’s performance and conversion rates. You can get a better sense of whether a full-scale website redesign is necessary by optimizing elements like your calls to action (CTAs), forms, images, and content for better user engagement and conversions. Overall, carefully analyzing your website’s performance using CRO methods can help you make the most informed choice about whether or not to pursue a redesign for your business.
If you’re considering a website revamping, the tips in this article can help you make the most informed decision possible. By carefully weighing the pros and cons of a redesign and considering how it could impact your SEO performance and target audience, you can be sure that the new site will successfully meet all your business objectives. However, if you need help enacting any of these principles or want to discuss a potential website redesign project, our team at Wiqly is here to assist. We are a web development agency and have years of experience helping businesses just like yours achieve success with their online presence. So don’t hesitate to contact us today to learn more about how we can help you take your business to the next level.