To harness the potential of your eCommerce brand, you need to create an optimized landing page. This is the page your customers see when they first visit your website, and it must effectively convince them to stick around and explore your brand further. Below, we’ll look at some of the essential elements of an optimized eCommerce landing page and give tips on creating one that will help you achieve higher ROI.
How can an optimized eCommerce landing page help?
It is necessary to take the time to design and optimize your landing page for maximum impact. Doing so will help you deliver higher ROI and increase your sales chances.
1. Attractively showcase products
An eCommerce landing page is a great way to attractively showcase your products, drawing the attention of potential customers. The videos, images, and details of the products are easily conveyed to the visitors with the right color, layout, font, and designs.
2. Quickly engage visitors with critical messages
Engagement is key in any eCommerce website and should be no different on your landing page. You should use short captions to draw people in and explain the benefits of what you’re offering and a call to action that encourages them to explore further.
3. Make product offerings more visible
One of the benefits of having an eCommerce landing page is that it can make product offerings more visible. With a well-designed landing page, you can showcase your products in a way that draws the attention of potential customers. The discounts, buy-one-get-one offers, seasonal sales, and promotional days are highlighted easily.
4. Generate leads with signup form or contact information
An eCommerce landing page can be a great way to generate leads for your business. You can include a signup form so customers can quickly enter their contact information or join your mailing list. This allows you to build relationships with potential customers and inform them about new products and promotions. Plus, capturing data from the customer instantly makes it easier to have follow-up conversations with them in the future. It’s also a great way to capture leads from people who may not be ready to purchase yet, but are interested in learning more about what you offer.
5. Increase conversion rates
By optimizing your eCommerce landing page, you can increase the number of conversions from visitors to customers. You’ll be able to effectively drive people towards making a purchase and increase your ROI in the process.
These are just some benefits of creating an optimized eCommerce landing page for your business. With the right design, layout, and content, you can create a highly effective landing page that will draw more visitors to your site and help drive more sales. Put in the extra effort and ensure your eCommerce landing page is designed for maximum impact. It’s worth the investment!
Eight best eCommerce landing pages that convert like crazy
There’s no need to guess what works regarding eCommerce landing pages. Just take a look at these high-performing pages for inspiration. These pages use simple and easy-to-read designs and clear and concise copy. They also use potent visuals and place the lead-capture form prominently above the fold. Moreover, they’ve all been optimized for Conversion Rate Optimization (CRO).
1. Hello Fresh
HelloFresh is designed to make delicious cooking meals at home easy and enjoyable. With their convenient meal kits, you can get pre-portioned and pre-measured ingredients, so you don’t waste time grocery shopping or estimating portion sizes. Plus, with their step-by-step instructions, preparing your meal is as simple as following along!
Check out the landing page by clicking here.
Why do its landing pages convert?
HelloFresh does an excellent job of personalizing the customer’s experience on their landing page. Their “Find My Plan” feature makes it easy for customers to choose the meal plan that’s best for them. Plus, by showing the actual, discounted, and delivery charges, customers know exactly what they’re getting into before they buy.
It has a great sales funnel with creative and warm tone content, cheerful CTA, and a popup offer, creating a compulsion in customers. It also features recipe blogs and Instagram stories to help customers.
Finally, HelloFresh showcases different recipes on its landing page, giving customers a taste of what they could be cooking in their kitchens. Plus, the awards logo builds trust and reassures customers they make a quality purchase.
2. Metro60
Metro60 is revolutionizing the way you do your grocery shopping. Their app lets customers get the best of Woolworths delivered right to their doorstep in under 60 minutes. With just a few taps and swipes, you can have groceries delivered to your door faster.
Check out the landing page by clicking here.
Why do its landing pages convert?
The hero section is simple and to the point. It tells you what Metro60 is and how it works and offers a download link for the app. The top navigation bar remains static as you scroll down, allowing you to easily access the site’s main sections.
The color green is associated with the brand, and it’s used throughout the page to create a cohesive look. Metro60 also highlights what customers can expect from their delivery service—the convenience of ordering from local shops and delivering it in as little as 60 minutes.
The interactive map lets you see where Metro60 delivers, so you can be sure they cover your area. The rewards point system keeps customers returning and encourages them to try new products. It’s easy to use and navigate and gives you all the information you need to decide whether or not to download it.
The app is heavily promoted throughout the page, which is a smart move, given how popular it is. You can contact Metro60 quickly via phone or email if you have any questions or problems. The contact info helps the chances to increase by 9% for customers to sign up.
3. Farmersdog
Farmersdog makes sure that your pet is getting the nutrition it needs without any hassle on your part. With a customized meal plan tailored to each pet’s needs, you’ll never have to worry about portion sizes or ingredients again.
Check out the landing page by clicking here.
Why do its landing pages convert?
Look at their homepage, and you’ll see what we mean. You’ll first notice the large, relevant image in the center of the page. This eye-catching image encourages visitors to learn more about the company and its products.
Below the image, you’ll find a clear section that explains why you should go with Farmersdog. They list the benefits of using their service and why they’re the best option. This section is easy to read and makes it simple for visitors to understand why they should choose Farmersdog.
Regarding making your landing page stand out from the rest, press releases effectively show potential customers your achievements and successes. At Farmersdog, you’ll find press releases detailing some of their most noteworthy projects, such as collaborations with professionals and others.
Farmersdog can also show off their happy customers – with testimonials from satisfied clients. These reviews reassure potential customers of the product and service quality and provide insight into what kind of people choose to opt-in for Farmersdog’s services. Research shows that out of 10, 7.9 customers trust testimonials.
4. Sandlandsleep
SandlandSleep offers melanin-free sleeping pills, which are dissolvable. It is mentioned clearly on the landing page. The ingredients, effects of tablets, and all the facts backed by a good sleep guarantee have attractive sections to help customers and offer minute details. The big areas convey the clear message that it is vegan and cruelty-free, has natural ingredients, and is made in the USA.
Check out the landing page by clicking here.
Why do its landing pages convert?
The product section is straightforward to use. You have different pack sizes, ingredients, and other product offers. This makes it easy for the visitor to know what they are getting. Sandlandsleep also offers a money-back guarantee. This builds trust with the visitor and shows their confidence in their product. The “About the Product” section tells how the brand was created and how it can help you. This helps to build trust with the visitor.
The testimonials from industry leaders show that they have a credible product. This builds trust with the visitor. The product ingredients are listed with their function and how they can help you. This is helpful for the visitor to know what they are putting into their skin.
The call to action is clear and easy to use. Visitors know what they need to do to learn more about the product. The comparison section is helpful for the visitor to see how Sandlandsleep compares to other products. This helps them decide whether or not to buy the subscription.
5. Bellroy
Bellroy offers the most effective solution for slim wallets. When you see their landing page, the slider shows how you can put several things in their product, and still, it will be slim compared to other regular products. The “Discover How We Do it” takes you to a video that shows the process. The description is neat, clean, and appealing.
Check out the landing page by clicking here.
Why do its landing pages convert?
Bellroy’s eCommerce landing page is unrivalled because it’s interactive. You can compare the product to other cards by seeing how it looks in your wallet. A video section also explains the product, with clear category sections for actual use and different payment options. Plus, they have a newsletter subscription to keep customers informed about the latest deals and new products.
This page is simple and easy to use, so you can quickly find what you’re looking for and confidently make a purchase. When you land on Bellroy’s eCommerce page, you’ll first notice the big video taking up half the page. And you know what? It’s a great video. It’s well-produced, with high-quality footage of people using the product in various real-world scenarios. Plus, it’s simple and easy to understand, without any complex jargon or technical terms.
In a world where most eCommerce landing pages could be more transparent and manageable, Bellroy stands out for its simplicity and user-friendliness. And that’s why it’s one of the best landing pages around.
6. Squareup
Thousands of companies use Square to take payments, manage staff, and conduct business in-store and online. Moreover, Square is the simplest way to accept card payments – whether you’re a small business or just starting.
Check out the landing page by clicking here.
Why do its landing pages convert?
Squareup knows this, so they put much effort into their landing page design. One thing that sets their page apart is their use of images with emotions. These images help connect with the customer and evoke an emotional response, encouraging them to stay on the page and learn more about the product.
In addition to the images, Squareup also uses a variety of helpful resources to help explain its product. This includes a customer directory, different payment options, and syncing of all passes to the Square option. All of this helps to make the buying process as simple and easy as possible for the customer.
7. Airbnb
If you’re looking for short-term rentals for special occasions, Airbnb is your go-to destination. Offering a wide variety of lodgings around the globe, Airbnb is the perfect place to find everything from beachside cabanas to city lofts. They provide stunning spaces that can be tailored to fit your needs.
Check out the landing page by clicking here.
Why do its landing pages convert?
Airbnb has the best landing page because its product is easy to use. The process is simple from head to foot, with clear instructions. This makes it easy for people to get up and running quickly without hassle or confusion. And since user experience is essential, this puts Airbnb ahead of the competition.
Their interactive calculator tool allows users to input the details of their space—such as the number of guests, the number of nights, and the rate they’re aiming for—and see a breakdown of how much they could make. This makes it easy for people to see that Airbnb can be a viable source of income.
We can only talk about the best eCommerce landing page by mentioning FAQs. As an Airbnb host, having quick access to common questions related to hosting on their platform can be helpful. Airbnb’s landing page has several FAQs that provide helpful information, such as how easy it is to upload a listing, what to do to get started, and more.
8. Edntech
If you’re a person who loves greenery, Edntech is just the company for you. They specialize in helping you properly grow plants, answer your most pressing questions, and give your garden the attention it deserves. Edntech has become a leader in the gardening industry with their innovative products, resources, and expertise.
Check out the landing page by clicking here.
Why do its landing pages convert?
When looking at Edntech’s landing page, it’s easy to see why they are among the best in the business. They offer amazing discounts for signing up for a longer term, and their chat support is unbeatable. Plus, their membership perks section is second to none.
Adding chat support to your landing page can be an extremely effective way to increase signups and conversions. Not only does it provide a personal touch, but it also makes it easier for potential customers to get answers to their questions quickly and easily. This helps customers to make decisions rapidly, which leads to the sale of services.
Edntech is about making it easy for members to get the most out of their membership. From discounts on selected products to exclusive content and material, you can benefit from being an Edntech member in many ways!
9. Wiqly
You have come this far, and we are ready to show you a live example of what we do. Get inspired by our landing page because if you did not see this, then what’s all about reading other examples?
Wiqly, a company in Australia, offers CRO, CRM, and Website development services to help its customers grow their businesses. Take notes of what actions we have implemented to make our landing page this compelling and appealing.
We create an experience that is transparent and easy to understand. Our page clearly shows the data and results of their services, allowing customers to make the most informed decision. Plus, there’s a step-by-step process of how we work, making it all the easier for clients to understand the services.
The landing page also showcases our services with creativity, engaging visuals, and content that conveys their message effectively. Furthermore, there are testimonials of how Wiqly has helped brands in the past to give customers a better understanding of what they can expect from the service. Also, FAQs and contact information are readily available, so customers can quickly contact the team for any questions or queries.
Our landing page stands out from the competition for its wealth of in-depth information about how Customer Relationship Management (CRM) and Conversion Rate Optimization (CRO) can help improve website conversions. It covers topics from optimizing the website content to designing a CTA that encourages visitors to stay on the page.
In addition, there’s a contact form for customers to contact the team for more information. The page also includes some severe and enticing Calls-to-Action (CTAs) that make it easier for visitors to take advantage of our services immediately. All of this combines to provide an unbeatable user experience.
Overall, we have created a remarkable landing page that is visually appealing and informative, making it one of the best out there. And do you know a secret? You can have one just like us.
Bonus tip:
How CRO and CRM can enhance your website?
CRO (Conversion Rate Optimization) is improving website performance to increase conversions and maximize ROI. CRO focuses on optimizing user experience, design, layout, copywriting, search engine optimization, and more.
The four steps involved in a successful CRO campaign are:
- Identifying areas for improvement
- Planning and setting goals
- Implementing changes
- Monitoring results
With each step designed to help improve the user experience, CRO can boost website performance, increase conversions, and ultimately generate more business profits.
Customer Relationship Management (CRM) is essential to business and its website today. It helps companies to build better relationships with customers and leads by managing customer data, tracking marketing campaigns, and providing personalized experiences.
At its core, CRM is about four main activities: building relationships, gaining insights, improving engagement, and measuring performance.
- Building relationships involves forming meaningful connections with customers and leads through data-driven methods.
- Gaining insights involves understanding what your customers want from your business and website, where they are becoming customers, and how you can best meet their needs.
- Improving engagement means tailoring interactions to ensure customers feel valued, heard, and respected by your brand, for example, sending greetings, welcoming them back on your website, or keeping them updated.
- And finally, measuring performance means continually analyzing successes and failures to refine your processes for better results.
CRM is essential for any website that wants to stay competitive and grow. Utilizing the latest CRM technology ensures that you are providing the best customer experience possible.
Final thoughts
eCommerce businesses can benefit significantly from landing pages as part of their online marketing strategy. Landing pages are easy to build and maintain and offer more opportunities for targeting and A/B testing. With the right approach, eCommerce businesses can significantly increase ROI.
If you own an eCommerce business and want your landing page to convert at a high rate, Wiqly, a Web development company in Australia, can help you. Our Web, CRO, and CRM strategies can help you drive traffic. Create a landing page with our experts that is interesting and appealing.
Are you out of creative ideas that can inspire you? Look at these 27 best creative ideas that can help you increase your eCommerce store’s profit. Wiqly has curated the best strategies with our experts in the team to generate leads on your eCommerce store.
