How to optimise your website

How to optimise your website

This article dives into website strategy, CMS website development, Conversion rate optimisation, and Customer relationship management, while explaining how they can take your online presence to the next level.

Business can feel like a maze sometimes. With so many decisions that could drastically influence your path, it’s easy to get overwhelmed. 

Whether your business is new to the market or you have been in the game for a long time,  increasing your sales, navigating the digital landscape, and generating website conversions can be as difficult as figuring the way out of a maze. 

In today’s fast-paced environment, business owners are always on the lookout for more effective solutions. 

In fact,  92% small of small business owners think that a website is the most effective digital marketing tool.

So, how can you improve your work while also making it easier to engage with your prospects and convert them?

Read on to find more about the 4 services that will take your business to the next level.

1. Develop a website strategy and UI/UX

Did you know that 75% of consumers assess a company’s credibility based on its website design?

Considering how much first impressions matter, investing in UI and UX is crucial.

However, it all starts with the website strategy. Defining your website’s goals and your target audience, establishing measurements and brand guidelines—these are the steps that you need to follow if you want to have a strong foundation and build your website from there.

Like in sports, there’s no game if there isn’t a plan.

Two of the main factors that can make or break a website are user interface (UI) and user experience (UX). 

UI is all about the interactivity of the website, its look, its functionality, while UX consists of a multitude of tasks that aim to optimise the website. 

The web developer, Dain Miller, emphasised the complementary aspect of the two when he said that: “UI is the saddle, the stirrups, and the reins. UX is the feeling you get being able to ride the horse.”

At the heart of both of these is the user—the one that can make or break your business. This is why it is critical to know as much about your target audience as possible.

In fact, a better UX design can boost conversion rates up to 400% and a well-designed user interface can yield a website’s conversion rate up to 200%.

In the end, they are responsible for the website’s behaviour, value, and effectiveness, but also for the emotions it provokes in users. 

Not only can UX and UI increase your revenue, but they can also improve your search engine ranking and enhance customer engagement.

2. Use CMS website development 

Best way to capture your users’ and the search engines’ attention? Engaging and easily readable content!

A content management system makes producing such content easier, as time-consuming tasks such as editing or uploading suddenly feel like a breeze.

In essence, CMS is a software that allows you to create and manage content on your website with little or no knowledge of coding. So,  thanks to CMS, you don’t need to be a tech-savvy professional to manage your website.

You can switch up your website’s design or expand its functionality with plugins and extensions without needing to contact a web developer. 

Besides, content management systems offer SEO-friendly extensions and features that will increase your chances of ranking higher in search engines.

That being said, this easy to maintain, cost-effective software is used by over half of all the websites online. 

As the business landscape is changing, so should your approach. Using a content management system will not only save you money, but it will also give you plenty of room for creativity.

3. Focus on Conversion Rate Optimisation

A conversion happens when a prospect performs a desired action on your website. A desired action can consist of filling out forms, signing up for a service, making a purchase, and even clicking on a link

So, if you want to optimise your website’s conversion rate, you need to focus on your users’ experience and improve it.

After all, at the heart of every business is human experience.

Therefore, to improve the percentage of users who perform desired actions on your website, you need to constantly tweak it to offer a top-notch user experience.

That being said, what matters is what drives users to take these actions. This is why analysing your users’ behaviour is the first step in improving their experience with your website.

This user-centric approach to conversions places the focus on what happens before the final action, the conversion, by analysing the process that users go through. 

Tailoring experiences for your audience is equally important, and this can easily be done thanks to A/B testing.  This method helps you find the best option out of different variations of a page.  

Thus, you can figure out what resonates with your audience, avoid visitor drop-off, and attract the best leads with personalised digital experiences.

4. Develop retention with Customer Relationship Management

A system that has been described as the updated digital version of a diary, CRM collects all of your customers’ information into a database, offering you a 360-view of your customers.

So,  when you analyse customer behaviour, building long-lasting and valuable relationships with them becomes easier as you know what they want.

After conducting a customer behaviour analysis, you can optimise and personalise their experience by coming up with targeted messages and marketing campaigns. 

Again, at the heart of every business is human experience, and thanks to CRM you can make sure that your customers have a good experience with your brand.

That being said, in today’s ever-changing digital landscape, customer loyalty and retention are more important than ever. CRM makes it possible for your brand and your relationship with your customer to grow simultaneously. 

Want to find out more about CRM? Check out our article on the importance of CRM for growing your business.

Optimize your business growth

Although it’s easy to get overwhelmed in the maze that is today’s business landscape,  these 4 services will rescue you.

Not only will they make your life easier, but they will also take your business to the next level.

The competition might be fierce, but, thanks to these services,  your customers’ overall experience with your business will improve.

Want your website to generate engagement and conversions? Then Book FREE strategy session with us!

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