This article is essentially a quick guide to marketing automation, explaining what automation means for digital marketing and presenting its benefits.
In this ever-changing online world, digital marketing automation can no longer be treated as a nice-to-have for brands that want to scale their online activity. It has become a necessity. With marketing automation tools, digital marketers can minimise monotonous and repetitive tasks and improve productivity.
In fact, 51% of companies are currently using marketing automation.
That being said, by properly implementing machine learning or artificial intelligence in your digital marketing campaigns, you can maximise ROI (return on investment) while also making digital marketing jobs easier.
So, are you ready to use automation technology to boost your business’s online presence and increase ROI (return on investment)? Then, keep reading!
What is digital marketing automation?
So, marketing automation utilises software to streamline, automate, and measure tedious tasks. Essentially, marketing automation technology enhances the effectiveness of the marketing work by reducing human efforts.
From scheduling posts and emails to tracking user engagement, automation software will help not only with efficiency but also with creating better digital marketing campaigns as it facilitates personalisation.
Because you can reach the rights prospects, at the right time, with targeted messages.
Did you know that 80% of consumers prefer personalised experiences? Marketing automation makes this simple
From lead generation to lead nurturing and client retention, automation is key for reaching your business goals.
Benefits of marketing automation
While most marketers acknowledge that the marketing industry is growing and are ready to jump on the trend, there are also digital marketers who are sceptical of this.
Are you still not sure if you should include automation in your marketing strategy? Then, keep reading!
1. Increases efficiency
Think about it, an effective marketing strategy requires brainstorming and planning. After all, creativity and innovation are essential for successful marketing campaigns.
Well, thanks to marketing automation, your team will have more time to focus on what matters as they will no longer spend their time and energy on repetitive tasks.
Take drip email marketing as an example. These are pre-programmed marketing emails that are sent automatically based on the audience’s actions, such as placing an order or abandoning a shopping cart. For instance, if you have an abandoned cart drip campaign, you create the strategy, write the emails once, and then you can automate personalising and sending.
2. Creates personalised experiences
More and more consumers want tailored experiences. In fact, marketers observed an increase of 56% in sales when utilising personalised experiences.
From simple personalisation acts such as product recommendations to rather complex ones like AI-powered sales bots, automation can be used for varied acts of personalisation.
Anticipating users’ needs becomes a reality rather than a fantasy with automation. While this is pretty much impossible to do manually, thanks to behaviour tracking, you can reach leads with the right messages at the right time. For example, you can show website visitors a particular campaign according to the website area they are visiting.
Thanks to automation tools, you can enhance your customers’ end-to-end experiences through connected and mapped customer interaction across multiple touchpoints. Since data is collected and stored in your marketing software, it becomes easy to offer your customers personalised experiences such as targeted emails or product recommendations. Therefore, customers will have a convenient and seamless user experience.
3. Simplifies lead nurturing
Lead nurturing encompasses the marketing efforts that are needed in order to convert leads into customers. It is essentially all about building a relationship with leads by offering them relevant content based on their behaviour.
So, lead nurturing requires a comprehensive understanding of your leads, and this is possible thanks to marketing automation.
Nurturing leads becomes easier than ever thanks to automation. For example, automating your efforts means that the software instantly takes care of qualifying and segmenting leads. As mentioned before, personalisation is key for marketing, hence segmentation is a must.
As a cornerstone of digital marketing, content marketing is fundamental for lead nurturing. With insightful and consistent content, you can support the prospects through every stage of the buyer’s journey.
4. Helps with lead scoring
Thanks to automation, you can build a lead scoring model that helps you evaluate leads. You will give points to leads based on a number of factors, such as the industry they work in or their level of interest in your services and products.
To ensure that your sales funnel is airtight, the marketing and sales team need to be working together and determine the scoring criteria as well as a benchmark for assessing leads.
That being said, setting up lead scoring means that your sales team will be notified when a lead goes from marketing qualified lead to sales qualified lead.
Boost your brand’s online presence with automation
Automation has become a cornerstone of digital marketing. From scheduling social media posts to automating email marketing, and creating data-driven campaigns, automation not only makes your job easier, but it also helps you outperform your competitors.
After all, 80% of marketing automation users observed an increase in the number of leads.
It’s not just about improving your team’s efficiency; it’s also about optimising consumer experiences, and boosting your digital marketing strategy overall.
Are you ready to tap into today’s digital possibilities? Book FREE strategy session and let us offer your visitors the best of your business!