The science behind CTA’s: How to optimize your CTA button for more clicks

The science behind CTA’s: How to optimize your CTA button for more clicks

Did you know that there’s a science behind click-through rates (CTAs)? If you want to increase the number of clicks your CTA button receives, you need to optimize it for maximum effectiveness. In this blog post, we’ll explore some of the best ways to do just that! Keep reading to learn more.

When people enter your web page or blog post, it’s in your interest to offer website buttons with a good CTA button design that can attract their attention, directing users to click this button and go where you want them to go on your website.

A good CTA web design does just that – encourages users to click on the Call-to-Action buttons and be directed to a contact page, a product you would like them to buy, or any other element of interest on your website.

An agency that offers good CRO services, such as our CRO agency in Melbourne named Wiqly, can help you make the best button design. But first, let’s delve into the importance of user engagement metrics, engagement ideas to boost website conversion, and how to build the best Call-to-Action site.

What are CTAs, and why are they important for your website or blog post?

A CTA, or Call-to-Action, is a button or link that you place on your website or blog post encouraging users to take a specific action. This could be anything from signing up for your newsletter to purchasing a product from your online store.

There are many different types of CTAs, but they all have one goal in common: to encourage users to take the desired action.

This is why it’s so important to have an effective CTA strategy in place. Not all CTAs are created equal, and some are more effective than others.

To help you create the most effective CTAs for your website or blog, let’s take a look at the science behind them.

1. Eye-catching website button design

Call-to-Action buttons need to stick out and have an impact, which is something you should keep in mind. When creating CTA web design, defy convention and make sure it distinguishes itself from the rest of your site design.

The font and visual identity that go with your CTA web design can be combined, but ensure that the final CTA button stands out from the rest of the page.

2. Short yet attention-grabbing copy

The science behind CTA's: How to optimize your CTA button for more clicks
Image by jcomp on Freepik

One of the most important CTA facts is that when it comes to CRO services, the copy for your clicker buttons is one of the most important parts of your conversion strategy. At first sight, it might seem like website button copy is thoughtless.

In reality, when brainstorming engagement ideas to boost website conversion, CTA copy is one of the most important elements. CTA buttons stand out when their text is short, to the point, avoids any overly-complicated terms, and is upfront about why it wants you to click this button – “sign up”, “contact us”, “subscribe”, etc.

3. A smooth conversion path

From the moment users decide to click this button, the journey should feel seamless, easy, and right for their needs. The copy on the website button should be truthful about what it offers/leads to, and the offer should be up to expectations.

At no point during the conversion process should the user have to wonder why they are seeing a certain clicker button, or what they should do after they click it. By choosing to work with our CRO agency in Melbourne, Wiqly, you can ensure that your CTA button design is always on point, you understand all CTA facts, and you build the best Call-to-Action site.

4. Testing different CTAs to see what works best for you

It is important to make sure you follow the universal rules for a CTA, as proven by many Call-to-Action examples on the best Call-to-Action site. However, it isn’t enough. If you want to encourage users to convert, you have to do it in a way personalized to your website or blog.

Varied CTA button design options elicit diverse responses from different audiences. One CTA may not always perform better than another.

A conversion rate formula that divides the number of clicks by the amount of impressions, or instances the CTA was visible, can be used to determine the overall effectiveness of a Call-to-Action site.

You can use A/B testing to examine the efficacy of different CTAs on your landing page or website. By doing this, you will be able to optimize for CTAs that have the highest conversion rates with no room for speculation and with data-backed knowledge.

A Call-to-Action button on a website is like a salesperson trying to close a deal. It’s persistent, persuasive, and always asking for the click.

High-performing CTAs for your website

Firstly, you have to optimize the number of Call-to-Action buttons you add for the type of content you are attaching them to. How many Call-to-Actions in an email, for example? What about a product page, or your homepage? Let’s answer this for you:

1. Home page

This is the first page most users will interact with, so if you want to have the best Call-to-Action site, it will most likely have more clicker buttons, for multiple types of visitors.

Some might already know they are interested in your products and need to be prompted to get to the product page. Others may feel a bit confused and need to get in contact or see a FAQ page. Whatever their initial needs, your home page should be ready to accommodate them.

2. Product page

Since there are typically two different sorts of visitors, the majority of product pages will feature at least two CTA website buttons. On the one hand, a potential customer who is a little further along in the sales cycle and willing to speak with a salesman might be available and will click this button.

But not everyone who comes to the site is prepared to buy something. In reality, some customers have only started the research stage of the customer journey; therefore, with a secondary CTA, they will click this button and be pointed in the direction of material that provides the knowledge they require, including blog articles or webinars.

3. Email

If you’re wondering how many Call-to-Actions in an email, here’s your answer: it depends, but in most cases, one.

Deciding how many Call-to-Actions in an email depends on what the purpose of the email is. Since most marketing emails have one clear purpose, one Call-to-Action button will most likely suffice. However, some may require two Call-to-Action buttons, for example in an email that encourages the download of an informational e-book, but also getting in contact with the company.

4. Blog posts

There is no set recipe for blogs, as their length and goal may vary drastically. However, when it comes to CTA facts, one thing is certain: a blog needs one CTA near the top, and one at the bottom of the page.

The action words near the top are important because that is where the visitors’ eyes first land, while the one at the bottom ensures that the users don’t just leave your website after going through the entire article.

Some CTA examples that shouldn’t miss from your web pages – prompting users to:

  • Get in contact
  • Make a purchase
  • Learn more about your company and/or products
  • Download additional materials you offer (e-books, instruction manuals, etc.)
  • Subscribe to a newsletter
  • Register to your website
  • Sign up its FREE
  • Shop Now only $99
  • Buy Now – Best deal every

And many others, depending on what your company offers!


If you’re not using CTAs on your website or landing pages, you could be missing out on a lot of conversions. Even if you are using them, there’s always room for improvement. By understanding the science behind how people make decisions, you can optimize your CTA button to increase clicks and ultimately boost your conversion rate.

Wiqly, our CRO agency in Melbourne, can help you learn more CTA facts and convert website traffic into sales with the best CRO services for your company. Book a FREE strategy session with one of our CTA experts today and see how we can help improve your results.

© Wiqly 2022 - All rights reserved. Privacy Policy
Share via
Copy link