Are you looking for ways to boost your website’s conversion rate? If so, you’re in luck! In this blog post, we will discuss 36 engagement ideas that will help increase your website’s conversion rate. We will go in-depth on each idea and provide examples of how you can implement them on your website. So, what are you waiting for? Start reading!
Introduce the topic of website engagement
Website engagement is the level of user interaction with a website. This can be measured in terms of the time spent on the site, the number of pages viewed, or the number of interactions (such as clicks or social shares). Engagement is essential for businesses because it can indicate users’ interest in the site’s content. High levels of engagement can lead to conversions, while low levels of engagement may indicate that the site is not meeting users’ needs. Several ways to increase website engagement include providing fresh and relevant content, making it easy to navigate, and using effective calls to action. By increasing engagement, businesses can ensure that their websites are being seen and used by potential customers.
By increasing engagement, businesses can ensure that their websites are being seen and used by potential customers.
Discuss the benefits of increased engagement
Website engagement refers to a visitor’s interactivity and involvement with a website. A website with increased engagement features content that is interesting and easy to navigate and elements that encourage visitors to interact with the site. The benefits of increased website engagement are numerous, but perhaps the most important is the potential for improved conversions. When visitors are engaged with a website, they are more likely to remember the site and return in the future. They are also more likely to share the site with others, which can lead to even more traffic. In addition, engaged visitors are more likely to take action on a website, whether it is making a purchase, signing up for a newsletter, or completing a survey. Ultimately, increased website engagement leads to better results for businesses and organizations.
35 Ideas to boost website engagement. You can steal!
Website engagement is essential to keep users coming back for more. Here are 35 ways to boost website engagement and keep users hooked:
1. Use popups sparingly and only when they offer valuable content. Too many popups can be annoying and turn users off.
2. A floating bar can be a great way to encourage visitors to sign up for your newsletter or take another desired action.
3. A scroll box can capture attention and provide an easy way for visitors to opt into your email list or take another action.
4. Gamified wheels, such as spin-to-win or scratch-off games, can add fun to your site and incentivise visitors to stick around.
5. Exit intent popup messages can help reduce abandonment by giving users a last-chance offer before they leave your site.
6. A notification bar at the top of your site can help draw attention to important information or announcements.
7. Use images and videos wisely, as they can help break up text and keep users engaged with your content.
8. Social media integration can also help keep users engaged with your site, as they can share your content with their followers easily.
9. Ask users to complete surveys or polls to help you understand their needs and wants.
10. Use engaging headlines and copy to draw users in and keep them reading.
11. Breaking your content into smaller paragraphs can also help keep readers engaged, as it is easier to digest.
12. Use lists, bullet points, and other formatting devices to make your content more scannable.
13. Highlighting keywords or phrases can also help make your content more scannable and engage users.
14. Use calls to action (CTAs) throughout your site to encourage users to take the next step, whether signing up for your newsletter or purchasing.
15. Ensure your CTAs are clear, visible, and effective in driving conversions.
16. Use social proof, such as testimonials and customer reviews, to build trust with users and encourage them to take action.
17. Make sure your website is mobile-friendly, as more and more users are accessing the internet from their smartphones and tablets.
18. Use push notifications to send timely updates or announcements to users’ devices.
19. Use the live chat to provide real-time assistance to users and answer any questions.
20. Offer customer support 24/7 to ensure users can always get help.
21. Provide a search bar on your site so users can easily find what they seek.
22. Use breadcrumbs to help users navigate your site and understand their location.
23. Use drop-down menus to help organize your content and make it easy to find.
24. Utilize internal linking to keep users engaged with your site and reduce the bounce rate.
25. Make sure your website loads quickly, as slow loading times can discourage users from sticking around.
26. Use engaging and visually appealing color schemes to make your site more attractive.
27. Use fonts that are easy to read to ensure that users can understand your content.
28. Use icons and other visuals to break up text and add visual interest.
29. Integrate social media buttons so users can share your content with their followers.
30. Use Google Analytics or another similar tool to track user behaviour and understand what works well and what needs improvement.
31. A/B tests different site elements, such as headlines, CTA copy, and images, to see what drives the most conversions.
32. Make sure your website is accessible to everyone, including those with disabilities.
33. Use engaging and interactive content like quizzes and polls to keep users engaged.
34. Provide incentives, such as discounts or free shipping, to encourage users to take action.
35. Make it easy for users to contact you by phone, email, or live chat.
By stealing these engagement ideas, you can help boost website conversion and keep users returning for more. What other ideas do you have? Share them in the comments below!
Most businesses only focus on getting more website visitors without realizing that increasing website engagement is just as important – if not more so. You’re losing much potential revenue if you’re not converting most of your website visitors into customers.
With Wiqly’s custom, affordable web design and CRO service, we can help to boost website engagement and conversion. You must book a FREE Strategy Session with our expert and get the most out of your website.