Adding CTAs

A CTA (call-to-action) appears the moment a video ends. It's where you turn watched-the-answer into took-the-next-step. You can configure a different CTA on every question — and the welcome video.

Wiqly supports three CTA types, plus "none."

Link CTA

One to four buttons that link out. Visitors tap and you've sent them where you want them.

Use it when the next step lives elsewhere on your site:

• "Read the full refund policy"
• "See pricing"
• "Book a demo" (linking to Calendly or similar)
• "View case studies"

Multi-link. Add up to four buttons per CTA. Useful when there's no single right answer ("Book a call," "See pricing," "Talk to a human" — visitors pick what fits where they are).

Email capture (form) CTA

A form that collects name, email, optional phone, and an optional message. Submissions hit your dashboard and fire a webhook + email notification.

Use it when:

• You're not ready to send visitors away yet
• You want to follow up personally
• The question is "Can you do X for my situation?" and the answer depends on knowing more

You can configure a submit button label ("Book a demo," "Get a quote," "Start a conversation") and an email recipient that receives the notification.

Phone (tap-to-call) CTA

A single button that opens the visitor's dialler with your number pre-filled. One tap, no typing.

Use it when:

• You're a phone-first business (trades, restaurants, agencies that prefer calls)
• The visitor is on mobile (which is most of them)
• Urgency matters more than form-filling

Form + phone hybrid

For email-capture CTAs, you can choose a layout:

• Form only — just the email form
• Phone only — just the tap-to-call button (technically a "phone CTA" — same effect)
• Both — the form and a tap-to-call button, separated by "or"

"Both" is the most flexible — visitors pick the channel that fits them.

When to skip the CTA

Set the CTA to none when:

• The answer is genuinely self-contained ("What are your opening hours?" → answer, no CTA)
• You don't want to push every interaction toward a conversion
• The welcome video — usually skip the welcome CTA, let visitors pick a question first

CTAs on the welcome video

The welcome plays before any question is picked. A CTA on the welcome is unusual but works in one case: when your widget is on a specific product/booking page and you want every visitor to convert. Keep it gentle.

Common mistakes

• Asking for too much — name and email and phone and message is a wall. Email-only converts better.
• Generic button labels — "Submit" loses to "Get my quote" or "Book my call."
• The wrong CTA for the question — pricing pages want forms; opening-hours questions want nothing.