Your first widget

The quick-start gets you live. This walks through the decisions that make the difference between a widget that converts and one that gets ignored.

Pick the right page

Don't put your first widget on every page. Pick one where visitors are clearly making a decision:

• Pricing pages — where most hesitation lives
• Product detail pages — for e-commerce
• Service landing pages — for consultants and agencies
• Booking pages — where friction kills conversion

Test there for two weeks before rolling out wider.

Pick the right questions

The biggest mistake is picking the questions you think are important. Pick the ones visitors actually ask. Sources:

• Your inbox — what comes up in pre-sales emails?
• Your phone — what do you answer on every sales call?
• Your live chat logs, if you have one
• Your refund or support tickets

Aim for five to seven questions on your first widget. More than that and visitors skim. Fewer and you'll miss common cases.

Pick the right spokesperson

The avatar's job is to not be a distraction. Two practical rules:

• Match your audience. A UK accent doesn't land well with US buyers. A 25-year-old presenter doesn't match a B2B accounting firm.
• Stay consistent. Use the same avatar across all widgets on your site. Visitors notice when characters change.

You can swap avatars later without re-doing your scripts — re-generation is automatic.

Pick the right backdrop

• Solid colour is safest. White, off-white, or your brand's neutral. Nothing distracting.
• Image can work if it reinforces context (e.g. a coffee shop interior for a café's widget).
• Video backgrounds are usually too much — the visitor doesn't know where to look.

Write the welcome video

The welcome video plays before the question menu. It has one job: tell visitors what they can do here. Keep it under fifteen seconds:

"Hi, I'm Sophie from Acme. If you're trying to figure out whether we're the right fit, pick a question below and I'll answer it in thirty seconds."

Don't pitch in the welcome. The questions are where you pitch.

Test before embedding

Once your videos are generated, click any widget in your dashboard and use the Preview button. Watch each video. Things to check:

• Does the avatar pronounce your business name correctly?
• Are the videos the right length (30 seconds is the target)?
• Do the CTAs make sense in context?
• Does anything sound robotic or stilted?

Edit and regenerate as needed. There's no charge for regenerating videos.

After it's live

Give it two weeks of real traffic before judging. Check:

• Open rate — what % of visitors who load the widget open it (15–25% is healthy)
• Top questions — which ones do visitors actually click?
• Leads captured — are CTAs converting?

See Analytics for what each number means.