Writing scripts that sound natural

Your spokesperson reads exactly what you write. The script is everything. Five rules cover most of the quality difference between a great Wiqly video and a robotic one.

1. Write conversationally

Use short sentences. Use contractions ("you're," "it's," "don't"). Formal corporate prose lands stiff and obviously scripted. Read your script out loud — if it doesn't sound like something you'd say on a sales call, rewrite it.

Bad: "We are pleased to offer our customers a 30-day money-back guarantee on all purchases."

Good: "If it's not right for you, we'll refund you. You've got thirty days, no questions."

2. Punctuate generously

Commas and periods are breath cues for the avatar. Without them, sentences run together and the result sounds like a bot. Where you'd pause naturally, add a comma. Where you'd take a breath, add a period.

3. Spell out acronyms

Write "S.E.O." or "search engine optimisation," not "SEO." Otherwise the avatar will say it as a single mumbled word ("see-oh"). Same for any acronym shorter than four letters.

For numbers: write "twenty-nine pounds" not "£29" if you want it spoken cleanly. The TTS handles digits but stumbles on currency symbols.

4. Aim for thirty seconds

That's roughly 75 words. Visitors leave longer videos halfway through, which means they miss your CTA. Get the one most important thing across, then stop.

If a question genuinely needs more than thirty seconds, split it into two questions.

5. Test your welcome video first

Generate just the welcome video. Watch it. Decide if the tone is right. If it's not — pacing, energy, formality — fix the script and regenerate before writing the rest.

Once you're happy with the welcome, write the other scripts in the same voice. Consistency matters.

Common mistakes

• Long, complex sentences. The avatar can't punch them; visitors lose the thread.
• Industry jargon without explanation. If your buyer doesn't already know the term, define it.
• Pitching too hard. The avatar should answer the question, not sell. The CTA is where you ask for the next step.
• Numbers and prices left as digits. "£29.99" is read more cleanly if you write "twenty-nine ninety-nine."

What if I want to change a script later?

Edit it on the widget edit page and click save. Re-generation is automatic and takes about a minute per video. See Editing and regenerating.