Choosing a spokesperson

The avatar library shows every spokesperson available to you. Filter by gender, accent, and tone to narrow down.

How to choose

Match your audience, not your taste. A young, energetic presenter is wrong for a B2B accounting firm. A formal, neutral presenter is wrong for a streetwear brand.

Accent matters more than you'd think. A US accent on a UK-only site lands as "not from here." A neutral mid-Atlantic accent is the safest default if you serve multiple markets.

Preview before committing. Every avatar has a preview clip. Click play and listen to thirty seconds. If anything makes you wince, pick a different one.

Stay consistent

If you have multiple widgets — for example, one on your pricing page and one on a product page — use the same avatar across all of them. Visitors notice when characters change, and it makes the brand feel less coherent.

You can change the avatar later (see Editing and regenerating) but every video will need to be re-rendered, which takes a few minutes per question.

What you can't change

You can't upload your own face or voice. Wiqly uses a curated library of professional avatars licensed for commercial use. If you need a custom avatar (your real face or voice), get in touch.

Common mistakes

• Picking based on appearance alone. The voice matters more — visitors listen, they don't stare.
• Switching avatars between widgets. Looks unprofessional.
• Picking an avatar that's too "salesy." A neutral presenter outperforms a hyper-enthusiastic one on most B2B and considered-purchase sites.