Choosing a backdrop

The backdrop is what's behind your spokesperson while they speak. The library offers three types: solid colours, image backgrounds, and video backgrounds.

Solid colour (recommended for most)

The safest choice. White, off-white, or a neutral colour from your brand palette. Nothing competes with the avatar for attention.

If you're not sure, start here.

Image backgrounds

A subtle, blurred image can work if it reinforces context — a coffee shop interior for a café's widget, or a clean office for a B2B service. Two rules:

• Stay out of focus. A sharp image creates visual noise.
• Stay relevant. A tropical beach behind a UK accountant looks like stock photography (because it is).

Video backgrounds

Available on Pro plans. Use sparingly — they can pull focus from what the avatar is saying. They tend to work when:

• The video reinforces the product (e.g. a slow pan over fabric for a clothing brand)
• The motion is gentle and looping (no hard cuts, no fast pans)

If in doubt, use a solid colour. You can always upgrade later.

Brand colours

The backdrop library is grouped by plan tier. Custom brand-colour backdrops are available on all plans — pick the closest neutral and we'll match your brand on Pro.

Common mistakes

• High-contrast or busy backdrops that pull attention from the avatar's face
• Brand colours that clash with the avatar's clothing — check the preview
• Different backdrops on different widgets for the same business — looks inconsistent